Quality products and services creates unshakable customer loyalty that generates increased leads. When customers find a product they trust, they return, make repeat purchases, and recommend the product or service to others. Creating quality products will continue to be the most important thing to customers.  St. Monica Catholic Church Karanjee Self-Help Group is not an exception, as we had earlier noted in the competitors analysis the group has a number of competitors within its operating environment therefore for SMCCKSHG to remain relevant and afloat as one of the players it will endeavor to improve its existing products and services in the coming five years through product differentiation, ensuring ease access to guarantor-ship, developing a financial literacy program, increase savings uptake, ensure zero dormancy level and minimize savings withdrawals.  

Regardless of what industry you're in or what kinds of products and services you sell; your customer/member is the most important part of your business. Without the customer, you don't see any sales. As a result, they are a critical factor when developing your marketing strategy especially for microcredit enterprises. We envisage to rise our membership to 3000 by 2028 and attain a member retention of 85% for the existing members. This will be realized through establishment robust marketing and promotion strategies enhanced capacity building, reactivation of dormant member accounts, improving member's loyalty and establishing a member feedback mechanism.

Without a doubt, compliance and risk management are closely aligned. Compliance with established rules and regulations helps protect organizations from a variety of unique risks, while risk management helps protect organizations from risks that could lead to non-compliance, which in itself is a risk. Research has shown that organizational growth and risk are barely inseparable; they are like Siamese twins. With this analogy in mind, the St. Monica Catholic Church Karanjee Self-Help Group will endeavor to ensure that proper risk management mechanisms are put in place to avoid, reduce, mitigate, transfer, or accept possible business risks. This will be achieved through the establishment of a sound risk identification and management framework and by increasing the capacity of the management committee members as well as staff in complying with operational policies and procedures.